NIGHT SHIFT AT ART BASEL
American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative
American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative American Express Shiraz Creative
We were asked to design and build out a pop-up residency for one of LA's hottest Italian eateries (Jon & Vinny's) while showcasing American Express, Resy, and Delta during an exciting one-night-only afterparty at the Rubelle Museum. This event can only be described as Coachella meets Basel. While DJ James Blake provided the soundtrack, Jon & Vinny's filled the bellies of over 1k guests attending this afterparty.
CHALLENGE
OPPORTUNITY
Working with Rubell, we designed and built out five different areas. From two uniquely branded bars serving signature Night Shift cocktails, a caviar station, a lush garden filled with green trees and flowers which provided a dream-like dance floor, to the photo opportunity featuring pizza boxes designed to meld Jon & Vinny's Miami partnership.
STRATEGY
EXECUTION
With over 1k guests, including celebrities from Love Island, Real house Wives of NJ, influencers, and art lovers alike, the night was unforgettable to say the least.
RESULTS
REACTION
900+ Guests (Sold Out to Capacity)
14% of Ticket Purchases were New Users to Resy
117 Pieces of Media Coverage
34.5K Organic Video Views
60K+ Influencer-Based Impressions
"Mozzarella Sticks At The Museum: Inside Art Basel’s Other Hot Party Series" - Nylon Magazine
“American Express & Delta Air Lines Light Up The Night Shift Party with Jon & Vinny’s Miami Residency at Rubell Museum” - The Knockturnal
“Miami Art Week 2024: The Best Shows, Fashion Collabs and Culinary Pop-Ups During Art Basel” - The Hollywood Reporter
